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Nintendo Knows They’ve Screwed Up amiibo

AmiiboMarthIf there’s been one constant frustration among fans when it comes to Nintendo over the last few months it’s amiibo. Those little figures that everyone just knew were going to happen eventually have been the cause of numerous headaches around the world. We’ve heard stories of people camping out to make sure they could get a hold of that one figure they needed for their collection. There have been WarioWare mini-games made in regards to the frustration of ordering online. We’ve heard of pre-orders cancelled, scalpers scooping up all of the rarest figures for themselves. It’s been more frustrating than fun for most people.

Nintendo realizes they’ve made mistakes when it concerns these new figures. Today they released a statement regarding the current state of amiibo and just what they’re going to do in the future.

“We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.

We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.

As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.

Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.

We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.”

I know they have much more in store for amiibo both in regards to the figures and collectible as well as to what they’re going to do in various games. We’ve spoken numerous times over the last few months. Our mindset has gone from excited to frustrated to apathetic in some cases. They’re a great idea. They’ve just been poorly implemented. When customers can’t walk into a store find the character they want and buy it that’s a problem. Activision and Disney both realize that. You never see mass outages of characters in their figure lines. Hopefully Nintendo can rectify this whole situation so that amiibo once again become something people are excited to talk about.

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