About 3 years, 1 month after E3 2012, one of the most successful Kickstarter campaigns in history launched. I’m talking about the Ouya, which managed to raise $8,596,474 which was well beyond the $950,000 goal. Well, we all know the story, the Ouya’s success was very short-lived. The system has struggled to find a market. Also, not too long after the Ouya, we started seeing many other Android based consoles and even $100 consoles from both Nintendo and Sony. There’s been so many of these in such a short period that they’ve been named Microconsoles for their relatively low power and low cost (with Nvidia Shield being an exception of course).
With all that competition that came out of nowhere for a market that really wasn’t there to begin with, the company behind Ouya (also known as Ouya) has been struggling. So much so, that according to Fortune, a confidential email from CEO Julie Uhrman states the company is looking for a buyer. This is what she said:
Given our debtholder’s timeline, the process will be quick. We are looking for expressions of interest by the end of this month. Our focus now is trying to recover as much investor capital as possible.
We believe we’ve built something real and valuable. I continue to read the tweets and emails of our fans who play OUYA every day, and our catalog is now over 1,000 apps and 40,000 developers. We have the largest library of Android content for the TV (still more than Amazon) — hells ya!
Now not everything is all doom and gloom for Ouya. Despite rocky sales and not really taking off in the market, the Ouya has established a pretty large library. According to their website, Ouya has 1112 games so far. That’s no small number. This very large library they’ve accumulated could help them find a buyer. Who knows though. What are your thoughts on the matter? Do you want to see Ouya be bought by another company?