The big announcement that Amazon decided to hold back on turns out to be an exclusive Amiibo. Amazon will be the exclusive seller of the Palutena Amiibo and it will be releasing on July 24th. To take it a step further, there isn’t the ability to pre-order it. Rather you have to sign up via email to get the purchasing details. The purchasing details won’t be sent out till July 22nd.
An Amazon employee took to Reddit under the name AmazonJosh to give a few more details. They claimed that there will be more Palutena Amiibo’s available then any previous Amiibo they’ve sold. They also claims that they’ll be limiting them to one per purchase and that they’ll be sold during normal business hours.
It seems to me that they’re going to try and handle this much better.