Microsoft Switching Focus To First-Party Content, Focusing Less On Third-Parties

PhilSpencer

Last generation, Microsoft was all about securing third-party deals on the 360 to get an edge on the competition. At the beginning of this generation, it  started out looking as they were going to continue this trend but things quickly changed after the systems launched. Several third-party exclusives ended up moving to PC and other companies that would normally have exclusive content on the Xbox brand moved to partnerships with Sony.

Speaking with Chinese website Gamescore, Phil Spencer has revealed that there has been a change in strategy and a shift in focus to first-party exclusives.

My Strategy is more around our own first party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third party content. I want to have strong third party relations, but paying for many third party exclusives isn’t our long term strategy.

“This year, the fact that we’re shipping Halo 5, Gears of War, Forza 6, Fable, we can only do that and build that best line-up we’ve ever seen really on the back of franchises that we own. It’s great to have Tomb Raider as part of our line-up, but investing in first party, you’ll see more of that at gamescom next week, is really core to our strategy.

Microsoft has quite a bit of exclusive lined up in near future. While Microsoft is passing on exclusive deals with third-parties, they’re still getting most of the third-party games on Xbox One. Add in the first-party exclusives and this could end up being a very successful holiday season for them.  Only time will tell though.

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